Central Coast Enduro Store was formed in early 2016 by a group of hard enduro diehards under MX Underground.
It didn’t start as a business idea. It started out of frustration.
Back then, riders were constantly being let down by local shops — big and small. Basic consumables weren’t stocked, specific brands were ignored, and if you asked for something decent you were usually pushed toward whatever was on the shelf or whatever had the best margin.
If you needed tubes, tyres, brake pads, sprockets or spares you could trust, it was easier to stop asking and just sort it yourself.
So that’s what we did. We started ordering our own gear online — parts we ran, brands we trusted, spares we knew worked. Before long, mates on rides needed the same stuff. We’d race back, grab parts, fix the bike, and get back on the trail.
That’s when it became obvious this wasn’t just our problem — it was everyone’s.
What started as riders helping riders turned into a rider-run store built around one simple rule:
honest advice, proven gear, no bullshit.
We don’t try to stock everything.
We stock the right things.
Every product we carry is chosen based on quality, performance, and real-world use — not profit margin. If we wouldn’t run it ourselves, it doesn’t make the cut.
A good example is tyres. We could make more money selling other brands, but we choose GoldenTyre because the performance is proven where it actually matters.
We don’t sell filler. We don’t sell hype. And we’re happy to tell you no if something isn’t right for your bike or riding.
We focus on rider-trusted brands used globally, including:
Acerbis, Amsoil, Cycra, Domino, FüSport, GoldenTyre, Mefo-Mousse, Mino, Muc-Off, Rabaconda, SBS, ZacSpeed.
If a brand is listed on our site, we can source their full Australian-imported range. We only list key products online to keep the store fast, clean, and usable.
We’ve spent nearly a decade carving out space in an industry that doesn’t make it easy for independents.
We’ve had competitors try to squeeze us out and suppliers who’d rather deal with volume than riders who actually care about the product.
We’re still here.
Not because we chased margins or trends — but because riders trust us to be straight, stock the right gear, and back what we sell.
Central Coast Enduro Store is an Australian owned and operated, home-run business. We’re not a warehouse, not a chain, and not backed by corporate money.
Just riders doing things properly.
Our aim is simple: support Australian enduro and hard enduro riders who want gear that performs, not marketing fluff.
If you’re unsure what fits or what actually works, ask us. We’d rather help you get it right than sell you the wrong thing.
Ride globally. Buy locally.
Enjoy the ride.
